Nitesh Sharma

I am often asked my secret to getting profiles optimized for high ranking in LinkedIn search. I am feeling generous today and so here it is, my secret to LinkedIn SEO in 5 easy steps. First things first… decide what keywords you want to rank for and then pepper your profile with those keywords. Concentrate on these areas: Headline, Summary, Specialties, and JOB TITLE. You want to make sure you add it in multiple places, multiple times. I know, I know! It’s like 1990′s SEO! Here’s the thing, if you don’t believe me, let’s do an experiment. Remember those keywords you said you wanted to rank for? Do a search for those keywords in LinkedIn… remember to choose “people” from the search droplist. Now let’s look at the results! Click on that #1 ranked profile. Is it open? Yes? Well, click CTRL-F on your keyboard, we are going to do a search on our keywords on this high ranking profile. Do you see how those words are now highlighted on the page? Count how many times they occur. Gosh they are repeated throughout that profile, right? Over and over again! Clearly LinkedIn is using old AltaVista technology for their search! Just teasing.